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Inspired by a true passion for outside lifestyle, Matt began a lifelong project to create the pinnacle of country and outdoor clothing with the support of his loving family. Since 1987, the spirit of every distinctive design has been in Quality, Reliability & Style.
Now into its 3rd generation, much has changed, but our family’s dedication to craftsmanship and innovation remains as strong as ever—just like our mission to deliver excellence in both form and function.
Inspired by a passion for precision and quality, White Diamond was founded with a vision to create industry-leading products that set new standards. Since 1954, every design has embodied our core values: Quality, Reliability & Style. Now, with decades of expertise behind us, our commitment to excellence continues to drive everything we do.
After 47 successful years, we reimagined White Diamond to expand our collection and make it accessible to all who appreciate superior craftsmanship. This evolution allowed us to reach new audiences, offering timeless products that stand the test of time.
With a growing reputation for exceptional quality, White Diamond expanded beyond its origins, bringing our signature excellence to customers across the nation. By staying true to our roots and listening to our customers, we continue to refine and develop our range, ensuring every product reflects the durability, performance, and sophistication that define White Diamond.
A visionary leader with over 20 years of experience in premium product development. Emma is passionate about innovation and ensuring White Diamond stays at the forefront of quality and craftsmanship.
A creative force behind White Diamond’s sleek and timeless designs. Sophia ensures every product blends style with durability, pushing boundaries in modern craftsmanship.
With a sharp financial mind and a background in strategic growth, Michael oversees the company’s financial health, ensuring sustainability and smart investments for the brand’s future.
The backbone of logistics and production, James ensures that White Diamond’s supply chain, manufacturing, and distribution run smoothly, delivering excellence at every step.
Inspired by a true passion for outside lifestyle, Matt began a lifelong project to create the pinnacle of country and outdoor clothing with the support of his loving family.
Since 1987, the spirit of every distinctive design has been in Quality, Reliability & Style.
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